Some Strategic Change Principles to Consider

We've found it helpful to our clients to approach strategic change as a process guided by proven behavioral principles rather than simplistic or faddish models. These principles aren't pet theories, but rather derive from research in management best-practices and social psychology, and have proven valid in our work and the work of many others.

  1. Substantive change is an emergent process that is immune to perfect planning.
  2. People's discomfort with change is a sign of their development and not something to avoid.
  3. Quick fixes and instant recipes typically last about as long as they take to cook up.
  4. Over-reliance on pet models, tools, and dogmatic systems is often a surrogate for actual change.
  5. Change requires overcoming denial to some degree, and so getting "better reality" is a prerequisite to change.
  6. Sustainable change is an oxymoron. Periods of change are by definition punctuated by periods of relative inertia.
  7. Frequently, excessive focus on the future (over-emphasis on goal- and objective-setting) is a change-avoidant strategy.
  8. Viable change also must address dynamic human and operational issues, not merely economic ones. This is the #1 shortfall of most management planning.
  9. Investment in the status quo has proven dicey throughout history.
  10. Paradoxically, investment in the status quo is every human group and organization's #1 investment.